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Digital Marketing Blog

If not managed appropriately, social media could be a hard nut to crack. Always remember that you are in a never ending competition with the global brands and in order to keep yours a step ahead, generating sensational ideas is the way to go. The challenge today for marketers is there are simply too many choices when it comes to marketing...

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If you're a business owner, CEO, or marketing executive, you know the importance of using digital marketing to land new clients. You also face the challenge of operating within a limited budget with unlimited spending choices.    Modern marketing methods change rapidly, and the more traditional ways tend to yield less and less effective results until they finally become obsolete. Inbound marketing is one of the most effective means of...

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John Doerr once said: “Ideas are easy. Execution is everything.” I fully agree with him too. Ideas and opportunities are everywhere. What separates the successes from the failures all comes down to execution. I've used a lot of methodologies and frameworks and one of my all time favorites is the Business Model Canvas.   It is a wonderfully simple tool to help you flush out your ideas into a more...

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There isn't one industry out there that hasn't been facing fundamental changes in the way their customers shop, learn and communicate. Sales people used to be the gate keepers of product knowledge and information. If you wanted to know more, they were the one's who knew. They had all the power and could use it to their advantage to sell to the consumer....

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