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Strategy

Frequently regarded as the “Godfather of influence.”, Dr. Robert Cialdini, Professor Emeritus of Psychology and Marketing at Arizona State University has spent his entire career researching the science of influence. He's earned a reputation as an expert in the fields of persuasion, compliance, and negotiation and his 6 laws of persuasion are as valuable to business owners and marketers almost as much as...

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John Doerr once said: “Ideas are easy. Execution is everything.” I fully agree with him too. Ideas and opportunities are everywhere. What separates the successes from the failures all comes down to execution. I've used a lot of methodologies and frameworks and one of my all time favorites is the Business Model Canvas.   It is a wonderfully simple tool to help you flush out your ideas into a more...

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There isn't one industry out there that hasn't been facing fundamental changes in the way their customers shop, learn and communicate. Sales people used to be the gate keepers of product knowledge and information. If you wanted to know more, they were the one's who knew. They had all the power and could use it to their advantage to sell to the consumer....

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