The latest from our blog

Author: Craig Cherlet

[vc_row][vc_column][vc_column_text]As a business owner, you want your business to be found easily by potential customers. For brick and mortar businesses, it's even more important that customers near their business location find their business on top of the search list.   For eg. Say “Joe’s Pizzas” is located in “Akron, Ohio”. So, when a hungry customer in Akron searches for pizza, Joe wants “Joe’s Pizzas” to show up...

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[vc_row][vc_column][vc_column_text]Most marketers today understand the value of knowing their customers.   It makes sense that the more you know about them, the better you can adjust your marketing strategies and communication style to relate to them better and hopefully help them make the decision to buy from you.   Segmenting your contact list and your communication to individual groups of people can improve your overall marketing and sales in a very...

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Frequently regarded as the “Godfather of influence.”, Dr. Robert Cialdini, Professor Emeritus of Psychology and Marketing at Arizona State University has spent his entire career researching the science of influence. He's earned a reputation as an expert in the fields of persuasion, compliance, and negotiation and his 6 laws of persuasion are as valuable to business owners and marketers almost as much as...

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If not managed appropriately, social media could be a hard nut to crack. Always remember that you are in a never ending competition with the global brands and in order to keep yours a step ahead, generating sensational ideas is the way to go. The challenge today for marketers is there are simply too many choices when it comes to marketing...

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If you're a business owner, CEO, or marketing executive, you know the importance of using digital marketing to land new clients. You also face the challenge of operating within a limited budget with unlimited spending choices.    Modern marketing methods change rapidly, and the more traditional ways tend to yield less and less effective results until they finally become obsolete. Inbound marketing is one of the most effective means of...

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John Doerr once said: “Ideas are easy. Execution is everything.” I fully agree with him too. Ideas and opportunities are everywhere. What separates the successes from the failures all comes down to execution. I've used a lot of methodologies and frameworks and one of my all time favorites is the Business Model Canvas.   It is a wonderfully simple tool to help you flush out your ideas into a more...

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