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Digital Marketing Blog

Inbound marketing allows businesses to reach and attract customers from anywhere on the planet using a collection of strategies and tactics from blogging and social media to promotions and campaigns.   The good thing about inbound marketing is that it works very well. The challenge is that it takes an entire team with various skills to execute it properly and consistently.   An online marketing partner brings these skills...

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In the 90’s when the internet was starting to take off and become mainstream, search engines were just starting to emerge and the internet became a massive e-commerce and information machine.   Webmasters as they were called back then were creating valuable content on all kinds of subjects for their website visitors. These same people wanted to be compensated for all the hard work they were putting...

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Been playing around with Click Funnels for a couple of months, learning how it works and testing out it’s capabilities.   Clickfunnels is web based software for building sales funnels.   What is a Sales Funnel?   A “Sales Funnel“, is where your website visitors can come in the top and sales comes out the bottom.   It can look something like this.   In simple terms, you get your online visitors to go through...

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The Google Seach Console helps you monitor and maintain your site’s presence in Google Search results – and it’s free.   I use Search Console every week to monitor my pages and the queries people are searching for that my content ranks for. If you are wanting to grow your organic search traffic, setting this up is a must.   What is the Google Search Console?   The Google Search Console...

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In 2001 a bunch of software developers frustrated with the waterfall project management process got together at the Snowbird Ski Resort in Utah to find some common ground on what was the best way to manage software projects.   To everyone amazement, out of this 3 day exercise came what we now know as Agile Software Development and the Agile Manifesto.   If you've ever been on a traditional waterfall type project, you will...

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My parents shopped, learned and nurtured relationships in a very different way than I do today.   They sent & received a lot of mail, they watched network television, read the daily newspaper, visited the library when they needed to research something and they actually “talked” on the phone. Contrast that to today where I rarely visit the post office let alone get any personal mail. The...

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